Long gone are the days of familiar yet generic background tunes performed by unknown musicians. Today’s professionally programmed music draws from major artists and the Billboard charts, and is designed to not just entertain, but also to bring a brand and an environment to life. It plays continuously without any interruptions, unless the interruptions are designed to promote the business through message marketing.
Programmed music takes into account things like desired energy level and the targeted demographics of the audience. It should flow seamlessly without jarring changes in volume, tempo or style. The music could be familiar or obscure, but whatever it is, it should tell the visitor something about the business.
AUDIO BRANDING MARKETING STRATEGIES DELIVERED