WHY CONSIDER MUSIC/MESSAGE ON-HOLD
Your website and your telephone are the doors to your business. Regardless of which one is the main entrance when someone knocks you want the first contact with your business to be a positive one. Dead air on-hold can give the impression of “your call is not important to us”.
Latest industry estimates indicate that over 55% of calls to businesses come from cell phones. With nothing on-hold callers may feel their call has been dropped. They then have to call back and start over – not good!
If you place only 1 call per hour on-hold and you are open 8 hours a day – 5 days a week – at the end of the year you will have placed over 2,000 callers on-hold. The questions becomes if you told 2,000 callers to your business more about what you do and how you do it do you think this would be a good thing for your business? We have thousands of clients that will tell you YES.
What are the two most repeated comments we get back from clients who have our service? Their customers telling them “I didn’t know you did that” or “I forgot you did that”.
On-Hold marketing messages are a cost effective way to build and reinforce your “brand”. This is why businesses like Scheels, The Tile Shop, Iowa Heart Centers and hundreds of more local businesses have utilized our service for nearly 20 years.
In a down economy the last thing you want to do is make your business sound “dead”. Marketing messages and music create energy – this makes a great first impression and puts you in a proactive position.
Consider why people call your business. In most cases they either want information related to an upcoming buying decision or they are calling about a problem. In either case, dead silence can be a detriment to the situation.